Ethical Business - Profitable Business

Moreover, our focus on positive social impact will help boost the appeal of our NFTs. More often than not, ethical business practices are also more profitable. We will do our part by focusing on helping poorer countries that rely on tourism.
Most people want to feel good about holding a given NFT. People want to be a part of a community that gives back.
This also applies to people that invest in their public image. Business people, celebrities and influencers want to associate their brand with worthy causes. This is important as they also tend to have large audiences and can help with promotion.